Delta recently announced changes to the SkyMiles program for 2015. Miles will be awarded not by miles flown but by dollars spent. For an example, see this grim comparison below of a $1,566 round-trip ticket from Lexington, Kentucky to Bangkok, Thailand (on a calculator ironically provided by Delta).
(Try it yourself here.)
I had originally thought to put forth a careful and detailed argument against this change, but no longer. There is no point. (See Delta’s Facebook page for the amusing consumer backlash versus Delta’s robotic copy-and-paste response policy.)
So I told Delta via Facebook that I’m leaving them for American Airlines in 2015. This was their reply to my announcement of departure:
Hello Ryan Staples, please remember that you can continue to earn up to an additional 2 miles on Delta spend with the SkyMiles Credit Card. That is 40% , please remember that you can continue to earn up to an additional 2 miles on Delta spend with the SkyMiles Credit Card. That is 40% more miles on Delta flights as a General SkyMiles Member in the new 2015 program in addition to the miles you earn on every day spend with the Card. Thanks for voicing your concern.
(T.S. must be The System)
One thing I would suggest to Delta and The System: mile is a measure of distance, and if distance is no longer rewarded, then please don’t call them miles.
That just doesn’t fly with me.